Why Attend?

The Second UNWTO/UNESCO World Conference on Tourism and Culture aims to be a continuation of the milestone First World Conference in the collaboration between tourism and culture.

Once again, Ministers of Tourism and Ministers of Culture from all regions of the world will gather at this global forum to explore the different roles and mandates to advance sustainable cultural tourism, and foster ways to build a new paradigm of collaboration.

This will be a unique opportunity for policy-makers, experts and practitioners in culture and tourism to meet and identify the opportunities and challenges of fostering ´sustainable´ development models of partnership between the two sectors – working together to realize the immense potential of cultural tourism to build inclusive economic growth, social development and cultural preservation.

Hosted by the Sultanate of Oman in Muscat – Oman Convention & Exhibition Centre, the Conference will be held on 11-12 December 2017.