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Second UNWTO/UNESCO World Conference on Tourism and Culture
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    UNWTO/UNESCO World Conference on Tourism and Culture gathers Ministers of Tourism and Culture for the first time Read more
    UNWTO and UNESCO to organize first World Conference on Tourism and Culture Read more
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    King Simeon II Read more

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Provisional Programme

Second UNWTO/UNESCO World Conference
on Tourism and Culture

Fostering Sustainable Development 
(Muscat, Sultanate of Oman / 11-12 December 2017)


The Second World Conference on Tourism and Culture will take place at the Oman Convention & Exhibition Centre. Conference materials will be translated into English and French, while simultaneous interpretation during the conference will be provided in five languages: English, French, Spanish, Russian and Arabic.

For a complete overview of the practical information related to the Conference, please download the General Information Note.


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PDF DownloadProvisional Programme

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    • Conference Programme
    •  

      Sunday, 10 December, 2017

      10:00  -  20:00
      Registration
       

      Monday, 11 December, 2017

      08:00  -  10:00
      Registration
      10:00  -  11:00
      Opening Ceremony
      • Under the patronage of H.H. Sayyid Fahd bin Mahmoud al-Said, Deputy Prime Minister for the Council of Ministers of Oman 
      • National Anthem of the Sultanate of Oman 
      • Welcome remarks by Representative og the Sultanate of Oman (H.E. Ahmed bin Nasser Al Mahrizi, Minister of Tourism)
      • Welcome remarks by Mr. Taleb Rifai, Secretary-General, UNWTO
      • Welcome remarks by Ms. Audrey Azoulay, Director-General, UNESCO
      • Appointment of Special Ambassador for Tourism and the Sustainable Development Goals and keynote speech by H.E. Ms. Eliza Jean Reid, First Lady of Iceland
      • Keynote speech by H.R.H. Prince Sultan bin Salman bin Abdul Aziz Al-Saud, Chairman and President of Saudi Commission for Tourism and National Heritage, Saudi Arabia
      • Display of a Promotional Film about Oman
      • Presenting a Commemorative Gift for H.H. the Guest of Honour
      Speakers:
      11:00  -  11:30
      Coffee Break
      Keynote speech
      Speakers:
      11:30  -  13:30
      Ministerial Dialogue: Tourism, Culture and Sustainable Development
      The Ministerial Dialogue will address the policy and governance frameworks necessary to foster sustainable development models between tourism and culture to support responsible, culturally-aware, and inclusive tourism that contribute to the socio-economic development of host communities, promote cross-cultural exchanges, and generate resources for the safeguarding of tangible and intangible heritage. It will also explore the contribution of Tourism and Culture to the 17 Sustainable Development Goals.
      Master of Ceremony:
      Moderator:
      13:30  -  15:30
      Lunch
      15:30  -  17:00
      Special Dialogue: Cultural Tourism as a Factor of Peace and Prosperity
      Tourism and Culture´s role in the heritage protection and the economic resurgence of conflict areas.
      Speakers:
      Moderator:
      19:30  -  22:30
      Welcome dinner at Al Mouj Golf in Almouj Muscat (Formal dress)
       

      Tuesday, 12 December, 2017

      09:30  -  11:00
      Session 1: Tourism development and protection of cultural heritage
      • Promoting responsible and sustainable tourism management at World Heritage sites especially within emerging tourism destination
      • The role of communication/ interpretation at cultural heritage site in promoting sustainability
      • Meeting the aspirations of communities on safeguarding and promoting their intangible culture heritage
      Speakers:
      Moderator:
      Setting the scene:
      11:00  -  11:30
      Coffee Break
      11:30  -  13:00
      Session 2: Culture and tourism in urban development and creativity
      • Encouraging innovation in cultural tourism products and services through creative industries
      • Tourism Experience design for urban cultural heritage tourism
      • Creating business opportunities in cultural tourism from the creative sector
      • Socio-economic benefits of creative cities and sustainable urban development
      Speakers:
      Moderator:
      13:00  -  15:00
      Lunch
      15:00  -  16:30
      Session 3: Exploring cultural landscape in tourism
      • Integrating natural and cultural heritage philosophies and procedures for sustainable tourism development
      • Creating new methods of recognition and support for the interconnected character of the natural, cultural and social value of highly significant land and seascapes through sustainable tourism 
      • Cross-culture differences and experiences in the nature/culture interface especially in Eco-tourism products
      • Developing and promoting signature cultural tourism programmes of thematic visitor itineraries 
      • Sustainable development of rural areas through SMEs
      Speakers:
      Moderator:
      16:30  -  17:30
      Closing Session: Towards the 2030 Agenda
      Conclusions of the conference and future steps Muscat Declaration
      17:30  -  18:30
      Press Conference
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