The increased interest in cultural tourism and the growing convergence between both sectors require an in-depth revision of policymaking, private and public initiatives and the involvement of host communities and creatives.
In this unique opportunity, representatives from all over the world in the tourism, heritage and creative fields will gather to identify the opportunities and challenges provided by the synergies between culture and tourism.
The Conference intends to leave to the audiences a collective reflection of how both sectors, with the support of new technologies, can build a cultural tourism practice that is inclusive, responsible and sustainable for present and future generations.